Consistent Posting Means 5x More Likes, Comments, and Shares: Study
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement…
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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends,…
Your 2025 Social Media Checklist: Start the Year Strong
We put together this social media checklist to give you a headstart on your content creation in 2025.…
9 Time-Saving Tools to Support Creators in 2025
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025 As a consultant, having a flow…
Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories…
TikTok for Business: The Ultimate Playbook for 2025
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on…
The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to…
Returning to Profitability: Buffer’s 2024 Profit Share & Formula
After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about…
The Best Time to Post on TikTok in 2025 — New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to…
How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok…
