When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online.
Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. From the start of her journey as a creator in 2020, she applied her experience to her content creation and was one of the first to tap into her niche – “business strategy from the lens of women-led brands.”
From the story of her tagline to choosing a lucrative niche to think like a one-person content agency, Dulma’s journey is a treasure trove of insights for aspiring creators.
Article Summary
- Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.
- Navigate constant platform changes with the 80/20 approach where 80% is prioritizing quality content and 20% is staying updated with platform changes.
- Think of yourself as a one-person content agency to better align your content with the overall objectives of potential sponsors and partners.
- Leverage "platform arbitrage" by creating unexpected content on a particular platform to stay fresh and innovative.
- Diversify your content by embracing different content formats and platforms to expand your reach, engage your audience in new ways, and keep your content fresh and exciting.
Standing out with a blend of authenticity and strategy
Dulma's creator journey began with identifying a specific niche, not because it was lucrative, but because it was authentic to her.
Her passion connected with her vast experience in the niche, making it easy for her to start
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