6 Ideas for Celebrating Earth Day in 2024
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing…
April 2024
A Beginner’s Guide to Social Media for Solopreneurs
In this article, get answers to questions about social media for solopreneurs. Search engine optimization (SEO) sounds like…
How to Create Your Own Influencer Media Kit (+ Examples from Creators)
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own…
Organic vs Paid Social Media: The Ideal Hybrid Strategy
In this article, we’ll explore the unique characteristics of organic and paid social media, how they complement each…
TikTok ‘Ban’ Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare
TikTok’s parent company must divest the app or face a ban in the U.S. Here’s everything we know,…
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend
Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a…
Social Media SEO in 2024: How to Get Discovered on Social Media (And Beyond)
In this article, I’ll explain what SEO is for social media, why you should care about it, and…
5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses
There are plenty of ways to monetize on Pinterest. Here’s a guide to some tactics for both creators…
14 Must-Try AI Social Media Content Creation Tools in 2024
Learn how to leverage AI social media content creation tools and save valuable time in your social media…
4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online
When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media…
