How I Adjust My Business and Prices for Inflation (and Communicate Those Changes With Customers)
Like many businesses, this small chocolate brand has dealt with challenges due to inflation over the past few…
April 2024
TikTok Algorithm Guide 2024: Everything We Know About How Videos Are Ranked
A deep dive into the TikTok algorithm, how it works, and how you can work with it to…
Filming Your Own ‘Stock Footage’ Will Help You Create More Content, Faster
A step-by-step guide to creating your own library of stock footage to use in your social media videos…
Buffer for Pinterest: Easily Schedule Your Pins, Manage, and Measure
We’re thrilled to announce Buffer for Pinterest! Buffer is officially partnered with Pinterest to make it easy to…
I Posted LinkedIn Carousels for a Week – Here’s What Happened
In this article, I’ll explain my reasoning, process, and results for posting PDF carousels daily to my LinkedIn…
How to Monetize YouTube Shorts in 2024: What You Need to Know
In this article, we’ll walk you through the YouTube Shorts ad revenue sharing model and the eligibility requirements…
How to Handle a Social Media Crisis as a Content Creator
The bigger you grow on social media, the more likely you are to run into a situation that…
Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team
How the Buffer Customer Advocacy Team set up their book club, plus their key takeaways from their first…
How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years
Learn how these business owners used an early version of their product to gain a following and how…
2024 Social Media Benchmarks You Should Use to Guide Your Strategy
This article looks into social media benchmarks for various industries and platforms. There’s a narrative among marketers that…
