The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly.
At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones. The nature of our overlap and flexible work schedules means we need to stay even more organized, on top of what is being published and when, and keep all the most important information in one space.
Enter our content calendar.
Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. We also publish to social media every day of the week across six social media platforms. Add all of this up, and it means the only way to keep track of everything is to keep it in one place with a centralized content calendar.
We work from a content calendar built in Notion, and in this post, we’ll go over how we work together as a content team, exactly how our content calendar is set up, and we’ll share a free template of our very own content calendar in Notion that you can duplicate and start using immediately.
How we work together
How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. (Here’s a throwback to how our team worked together back in 2017.)
We keep an open mind and try to question our own processes to see where they can be improved. Plus, by sharing our own systems transparently (like in this post!), we often get great feedback from our community and can make adjustments and improvements.
The tools we use
Tools are the infrastructure behind any team, so here are all of the tools we use and what we’re using them for.
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