Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet.
With his experience spanning multiple industries, side hustles, roles, and years, Jay Clouse has mastered content creation and now teaches it to others. He creates frameworks and models like the PARTS model for creators that help take content creation from something only innately creative people can achieve and monetize to strategies that anyone can apply.
In this article, we go through Jay’s story as a creator as he gives insight into how he thinks about content creation for his creator business and offers advice for creators.
Keeping a consistent schedule while staying flexible
Consistency and flexibility are two seemingly opposing concepts, yet they are essential in content creation. Jay’s experience offers a practical roadmap for creators looking to strike the right balance.
Jay's content creation strategy is anchored in consistency. "Consistency isn't just a strategy; it's a commitment. Setting a realistic schedule and sticking to it was transformative for me. Building routines and habits around content creation was challenging, but the payoff was immense." His consistent schedule has fueled his audience growth and crystallized his brand's identity.
Here are some practical tips for practicing consistency from Jay’s story
- Align your content schedule with your capacity and goals, avoiding overcommitment.
- Develop habits like writing rituals or brainstorming time to boost productivity.
- Identify and overcome obstacles, such as lack of inspiration or technical difficulties.