When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium.
But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice. So, she pivoted. Sharply.
She left her YouTube channel with over 22,000 subscribers and started a new one in April 2023. Now, she has 951 subscribers and more than 20,000 followers on Twitter. In this article, she shared her creator journey so far, including the sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.
Starting a new YouTube audience from scratch
Aprilynne had been making more general videos about joining and quitting Wall Street and trying to grow as a freelancer. While some of her videos performed great, success was slow. “My first YouTube channel was a bit of a mishmash. I was repurposing Twitter threads into videos, but it wasn't resonating with the YouTube audience.”
Then, a mix of the Web3 boom of 2021, the right timing, and Aprilynne’s content strategy and style led to rapid growth, and she monetized the channel quickly. “I made a video about my NFT journey, and it blew up. Suddenly, I had to decide: Do I ride this NFT wave or stick to my original, more general content?”
Her videos on learning about NFTs and making her own brought in thousands of subscribers. However, she realized she wasn't passionate about the topic of NFTs, so she faced a choice: to continue making content she wasn't passionate about to maintain growth or pivot to something else.
“The thing about niching down is that it's a double-edged sword. On the one hand, it helps you grow quickly. YouTube's algorithm loves it when it can easily categorize your audience. But on the flip side, if you're not passionate about that niche, you're setting yourself up for burnout. That's what happened to me with NFTs. I was creating content I didn't care about, just to ride the popularity wave. Six months in, I couldn't stand the sight of the word ‘NFT.’”
Aprilynne took a break from YouTube to reassess her interests and skills, and she realized she loved the process of making YouTube videos and was good at it, so
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