How We Turned an Opportunistic Side Hustle Into an 8-Figure Business
Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the…
2024
Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those.…
Zero-Click Content: What It Is and Why You Should Create It
Zero-click content is a valuable strategy for creating content on social media – here’s what it is and…
How to Get More Followers on LinkedIn
In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a…
Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024
Kickstart your 2024 social media calendar by mapping out all the year’s important official (and goofy, unofficial) holidays.…
I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market
My best tips on surviving and potentially thriving in the cut-throat world of content creation. Buffer has been…
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I’ll Use it in 2024)
Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways…
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying…
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders)…
Our First Fixathon: How We Squashed 44 Bugs in One Week
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering…
